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Today I don't feel like creating the look, he says, but making clothes beautiful and glamorous. This is how he launched his own brand which he himself calls "porn chic".
The Revelation of Tom Ford
Tom Ford was born in 1961 in Austin, Texas. He spent his childhood in Santa Fe before taking art history classes at New York University. Then, he pursued studies in architecture at the Parsons School of Design in New York then in Paris. It was during this course that the vocation of Tom Ford was born. He was on a class trip to Moscow during his architecture studies when a revelation came to him at two in the morning: he had to work in the world of fashion! So, as soon as he got home, he began to put together his book. He joined the Gucci team in 1990. Very quickly, his talent was noticed and he became creative director in 1992 before becoming artistic director of the Italian brand in 1994. During these years, it is to him that we owe Gucci's overall image. Likewise, it is also Tom Ford who is behind the brand's provocative advertising campaigns. Later, following the acquisition of Yves Saint-Laurent by Gucci Group, he also became creative director for the Yves Saint-Laurent Beauté and Yves Saint-Laurent Rive Gauche lines. Nevertheless, Tom Ford wanted elsewhere and left his post in 2004. A year later, in April 2005, he launched his own eponymous brand.
Tom Ford and his own design house
From the start of his brand, Tom Ford decided to orient himself in the world of beauty. He developed cosmetic products followed by an eyewear collection, in 2006. His first boutique opened in April 2007, on Madison Avenue in New York, while Tom Ford also launched his men's ready-to-wear and accessories collections. . It was then that the first perfumes were born. These are Black Orchid, Gray Vetiver and the Private Blend collection. Although they are very different from so-called “mainstream” perfumes, the latter immediately meet with immense success. From then on, projects are linked for Tom Ford. He is launching a ready-to-wear collection for women. In 2011, he developed a complete series of cosmetics. Likewise, Tom Ford even directs his first film named A Single Man, an adaptation of Christopher Isherwood's novel produced by his own company Fade to Black. Tom Ford is a jack of all trades in a perpetual quest for innovation. His daring and talent have earned him numerous awards such as the 2010 Designer of the Year Award, the Vogue Fashion Awards and the Elle Style Awards.